Content marketing is a strategic approach, which involves creating and distributing valuable, relevant, and consistent content to attract a specific audience.
The goal of content marketing is to drive customer action by developing a strong connection.
Content marketing should be part of your strategy and plan for your business or cause, regardless of what type of marketing tactics you use.
With the rules and algorithms constantly changing with both social media and Google, you need to ensure your plan includes long lasting quality and value to outlast the changes.
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