So what are the best practices and techniques and tactics that we can use?
The first thing that we can do is we can start to develop or create a strategy around the key words that we are using.
Keyword clusters are a group of keywords that you can use on your Website to target that particular keyword or similar keywords like really important part of the planning process.
SEO allows you to have a focus area for your Website pages. And it also helps you understand what type of content you need to create and develop and where.