Identifying Roadblocks & Fixing Them – P2

Once you’ve thought about some of the topics that you can create, the next step is to think about the different quarters of the year.

There are certain areas within your business that you really want to promote or you really want to get increased visibility for.

What you do today with issue isn’t necessarily going to show up the very next day. So preplanning is very important.

Think about each of the quarters of the year starting from January to March, April to June, July to September and then October to December

Start to think about the topics that we want to cover in relation to each of those quarters.

Skill Building Exercise…

  • You will need a pen and paper
  • Excel or Google Sheets

A Localised SEO Campaign

Another common roadblock that you may have is an inconsistent NAP and no it’s not in relation to having a little sleep! It’s actually related to your business name, your address and your phone number.

Local search can be an effective way to promote your products and service locally, exactly when a user needs you.