One thing many of us don’t have a is an endless pool of money or lots and lots of time!
So if you’re going to invest your time and budget into SEO you really need to understand what the benefits are for your small business.
Provide you with a really user friendly Website
If the user is coming to visit my Website online I want to understand the journey that they’re going to take from a logical perspective and that is then how I’m going to optimise it for that user experience.
So it’s definitely not just about search engines but it’s about online users as well.
It’s about bringing in qualified users to connect with your business
This then results in better conversion rates. Who is it that I’m speaking to. I’m not interested in getting a thousand two thousand three thousand visits. If those people don’t need me. I want to be able to serve and help the people that actually need my product or service.
When you apply as SEO to your marketing mix it actually helps you show up for your brand or your business name as well.
It’s also there for you so that if you turn off any of your paid campaigns you still got those organic search results to rely on so that you have visibility in Google.