Measuring SEO Success

Key points from this lesson:

How to measure SEO success – using Goals and KPIs with the following key areas –

  • ROI – Return On Investment
  • Conversions – Leads
  • Organic Visibility
  • Organic CTR (Click Through Rate)
  • Keywords – Branded and Non-Branded
  • Backlinks
  • Bounce Rate
  • Average Time On Page
  • Pagespeed

FREE TOOLS:

Google Analytics – https://analytics.google.com/analytics/web/

Google Search Console – https://search.google.com/search-console/about

Page Speed Insights Tool – https://pagespeed.web.dev/

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